Michael Rinard
Vice President

Mr. Rinard has a forty year history in the retail and wholesale building material distribution business. During his professional career he owned and operated numerous operations in Idaho, Nevada, Kentucky and Tennessee where he served in various capacities. Most recently as the President and Chief Executive Officer for Lumber King Incorporated of Kentucky and is still active on the board of directors. Michael excels in business management and has a special interest for numbers, income statements and balance sheets. Born in southern Idaho Michael has a wife, five children and eight grandchildren and loves spending time with family. Other interests include flying airplanes, helping people and now animal nutrition. mike@genesisfeedproducts.com

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David Hickok
Ph.D.of Science & Technology
President and CEO

Dr. Hickok spent his early years on the Nebraska Sandhills ranch where  he was born and developed a love for working with cattle.  After high school and an AAS Degree in Animal Science, he worked in several livestock and farming operations to decide his direction in agriculture. He graduated from the University of Nebraska with a BS degree in Animals Science, with an emphasis in Meat Science. He graduated with a MS degree from Kansas State University in Quantitative and Population Genetics before returning to the University of Nebraska and graduating with a PhD in Ruminant Nutrition with an emphasis on availability of micronutrients.  He spent two years working as a dairy nutritionist in Nebraska before moving to Idaho in 1998. Since moving to Idaho, he has been a dairy nutrition and management consultant, but he was also instrumental in identifying high quality products that could fill a need for his clients and helping to market those products. He has been associated with these products for about 14 years and has helped to develop new products in the product line. He enjoys discovering the science behind these products and nutrients and developing new products for the dairy industry, traveling internationally to discover other ways to manage dairy animals. In his free time he is active with the Twin Falls Chamber of Commerce, The Twin Falls Optimist Club and Foundation, and Amazing Grace Fellowship.